“Business leaders who embrace sustainability should expose those ignoring the imperatives of climate change…”
Excellent analysis by Simon Zadek in the Guardian’s Sustainable Business blog.
“businesses and their respective leaders who embrace tomorrow’s sustainable markets need to move out of their comfort zone in outing and addressing this problem. Greenpeace and other campaigners, in turn, need to establish new alliances, including business, through which they can follow up on their own diagnosis, namely that sidelining resistant incumbents is the real deal.”
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