People will need to lead less materialistic lifestyles if we are to transition to a green economy, but the challenge in changing actual behaviours and lifestyles lies in overcoming our ingrained notions about consumption, success and happiness.

That’s according to Ricardo García Mira from the University of A Coruña in Spain, who is leading an EU-funded project looking at how to encourage people to behave in a pro-environmental manner.

How will our individual lifestyles have to change over the next 10 years if we are serious about reducing climate change?

Sourced through Scoop.it from: horizon-magazine.eu

Another example of the great research done by EU institutions, which never then never reaches policymakers. How can we change this?

 

See on Scoop.itThe Great Transition

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