Measuring happiness and letting it grow infinitely just as we used to do with GDP does not absolve economic activity from its ecological and societal impacts.


Thought-provoking article on the need for new ‘beyond GDP’ indicators questioning the ‘happiness’ as the new economic goal narrative. Reichel is right that ‘beyond GDP’ debate has diverted the discussion from issue of growth, but throws away baby with the bathwater. When shelving GDP, we need an alternative. Maybe happiness is too subjective as a goal. What about ‘quality of life’?

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