This time, with sustainability, it is going to be different. Why is that so? Sustainability implies an economic regime that stays safely within the limits of a finite planet, subjugating the profit principle to the well-being of natural ecosystems. This is, for the first time, an absolute boundary on economic activities and the most wanted innovation would then be an answer to the question of what vision we have for the economy of a sustainability society.
Excellent must-read essay by Dr. Reichel on the need to change business models and organisational forms for a post-growth society.