“Every company and country is going to face some really hard choices very soon, and we’ll need to ask a core question: Will we turn to the future and put all we’ve got into building the clean economy? Or will we try to have it both ways?”

Source: blogs.hbr.org

Great article by Andrew Winston on GE’s ecomagination campaign supporting ‘better’ technological solutions for fracking or Canadian oil sands production. What ecomagination lacks is the commitment to imagine getting rid of fossil fuels altogether by changing our way of life.  

See on Scoop.itThe Great Transition