The Internet has shredded vertical value chains, created vast new horizontal value chains, and spawned a generation that prefers access to ownership. To survive in the emerging Economy of Access, firms will need radically different strategies and management.
Good Forbes article on the “sharing economy” or economy of the commons, based on Rifkin’s new book ‘The zero marginal cost society’. But lacks, as most writing on this new paradigm, some critical reflections on the social implications of these new trends.
See on www.forbes.com