See on Scoop.it – The Great Transition
Their biggest mistake is a focus on quantifiable ROI.
Willy De Backer‘s insight:
"With an isolated mindset, leaders focus mainly on the portion of the business-nature relationship that can be quantitatively analyzed. Less tangible social and ecological factors are considered as context – something that is nice but not essential to the decision-making calculus because it is not measurable."
Very good article from Harvard Business Review blog.
See on blogs.hbr.org