See on Scoop.itThe Great Transition

Their biggest mistake is a focus on quantifiable ROI.

Willy De Backer‘s insight:

"With an isolated mindset, leaders focus mainly on the portion of the business-nature relationship that can be quantitatively analyzed.  Less tangible social and ecological factors are considered as context – something that is nice but not essential to the decision-making calculus because it is not measurable."

 

Very good article from Harvard Business Review blog.

See on blogs.hbr.org