Scale is the ‘unreasonable challenge’ we must meet to drive forward sustainability. Simon Zadek explains how to achieve this (Source: The Guardian)

Willy De Backer‘s insight:

Sustainability "gurus"Simon Zadek and John Elkington highlighting the need for "breakthrough" capitalism and scaling up of sustainability at the end of a year which saw the freakiest weather ever, the expected failure or Rio and Doha,  political elites’ obsession with the financial debt crises and new class wars in Southern Europe.