“With a disappointing political outcome at Rio+20, the president of the WBCSD says the only option is for business to spring into action and implement change at scale…” (Source: Guardian Sustainable Business blog)

Yes, business could be not only part of the solution but the key to the solution if it can positively answer the following questions:

Can big business embrace limits to growth, admit that sustainability is not only about more opportunities but also about putting in place constraints and sufficiency, develop a business model beyond short-term profit, work for society instead of shareholders, empower leaders who advocate social and wage equality, adopt a no-lobby code, convince the fossil-fuel sector that the age of oil and gas has to end asap, order the financial sector to downsize and serve the real economy, help SMEs to go sustainable?

How realistic is it that we will see business have the courage to re-invent itself?

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