If Shared Value is to offer real, long term transformation it must address the flaws of capitalism, look beyond incrementalism and not just align commercial and societal goals, says John Elkington…” (Source Guardian Sustainable Business blog)

Good critique by sustainable business expert Elkington of the Shared Value approach developed by Michael Porter and Mark Kramer. But Elkington’s own "triple bottom line" is as flawed as Porter’s. Both of them do not put "ecological limits" at the heart of the transformational agenda.

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