In the information war on climate change, stealing the opposition’s documents is not a way to achieve change, but stealing the methods from skeptics’ playbooks might make a difference.”  

Great piece at GreenBiz.com by a Weber Shandwick communication expert on how to win the war against climate deniers. Time to change the game and get dirty:

Conservative attack dogs … have no hesitation going for the jugular, or playing to our most primordial instincts and fears. The liberal elite, meanwhile, continue to try to influence policy and public opinion by citing science, by correcting factual mistakes and by engaging in "substantive debate.

They will never win, because they are not only playing by the wrong rules, they are playing the wrong game.

Prompting action on climate change requires open warfare. Gloves off. If there are rules, they are street rules, i.e. logic is out the window. On the street, it is all about protecting your people.

The idea that accurate reporting will change the way anyone thinks or acts on Capitol Hill is ridiculous. It’s like planting a seed in Death Valley and expecting it to miraculously sprout into a beautiful carbon-mitigating flower. Not going to happen.”

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