"Corporate social responsibility (CSR) is outdated and counterproductive to successful enterprise and the global sustainability imperative."  

Chad Park, Executive Director of The Natural Step Canada, explains why incorporating environmental and social considerations into a business-as-usual approach is a flawed sustainable business paradigm.

Most companies continue to ask themselves: ‘Based on our business plan, what should our CSR strategy be?’ But to succeed in the future, businesses must instead ask: ‘In light of the global sustainability imperative, what should our business plan be?’