"We’ve always looked at the problem of sustainable consumption as needing to convince individuals to buy less. But the real challenge may be in convincing companies to sell less — and to make what they sell more sustainable." (Source: GreenBiz)
"In order to provide for the needs of an ever-growing population on a planet with finite resources, we need to improve the sustainability of the products we buy and sell. Businesses can start this transition by getting closer to consumers, educating them on how they can reduce their impacts, in order to make more sustainable product offerings a sustainable business model over the long term."