Scale is the ‘unreasonable challenge’ we must meet to drive forward sustainability. Simon Zadek explains how to achieve this (Source: The Guardian)
Willy De Backer‘s insight:
Sustainability "gurus"Simon Zadek and John Elkington highlighting the need for "breakthrough" capitalism and scaling up of sustainability at the end of a year which saw the freakiest weather ever, the expected failure or Rio and Doha, political elites’ obsession with the financial debt crises and new class wars in Southern Europe.
Reblogged this on Things I grab, motley collection and commented:
” the fact is that we seem capable to do so much at scale, and yet achieve comparatively little when it comes to sustainability. The planet’s two most profitable companies, energy giants Exxon and Gazprom, together earned profits of more than $90bn in 2011. This is three times the total funds all rich countries committed at Copenhagen’s climate talks in 2009 to helping the developing world finance climate adaptation and reduced emissions. And the bailouts following the financial crisis have cost us trillions of dollars, $15tn by one count, well over a hundred times more than it would cost to provide sustainable energy for all, according to the UN.”