“John Elkington had not imagined quite how badly the UN summit in Rio would fail, but, ever optimistic, he outlines his plans to turn things around…” (Source: The Guardian)
This is a bizarre article of one of my favorite sustainability experts. More than ten paragraphs of serious doom-and-gloom and then 2 paragraphs with empty optimism quotes but no facts. I suspect Elkington does not even believe his own optimism anymore.
